Hey Fashionable Guys&Girls!
I saw many gorgeous collections in Chicago during Fashion in the Street, and one- GIDI- was especially chic with its classic colours and romantic silhouettes. I am so excited I was able to interview the chic designer behind the brand, Taneasha Prunty, about her style, inspiration, and AW '13 collection ("Fall in Love")
I'm proud to say that I can see Chicago's fashion changing and evolving. I'm proud to be from a city that is embracing change. Historically, Chicago had been classified as 'commercial' and 'safe,' however, since the inception of several arts/fashion-based organizations, Chicago is breeding a growing amount of diverse designers from around the world. Designers are even re-locating back to their Chicago roots. However, personally, my style is rather simple; I have to say, I don't enjoy wearing anything too complicated. I believe Leonardo da Vinci said it best: "...simplicity is the ultimate sophistication."
Do you have any favourite local models to work with?
I have been fortunate to work with some amazing models so far! I've worked with models from every top agency in Chicago, including, Ford, Agency Galetea, Factor, Lily's Talent, and even Wilhelmina Models. I've also had the pleasure of working with independent models who are just as passionate about their work. One such model is Willow Faygenholtz. She is the current face of my Fall 2013 campaign and I just love her style. I've had the opportunity to work with her on several occasions and although she wasn't signed to an agency, it's always been a professional and pleasurable experience.
Do you get inspired from other designers or artists?
I'm absolutely inspired by other designers, both past and present. Listen, I'll be the first to tell you that there are some designers who simply leave me breathless - Valentino, Oscar de la Rento, Elie Saab, the list goes on, but, I have to say, Valentino takes the cake! I also often take a lot of inspiration from vintage books, movies and clothing. I love the 40's and 50's era! To me, this era was a true celebration of the female silhouette. I also get inspiration from unlikely sources like architecture, sculptures, and paintings. Sometimes inspiration is as simple as a striking color in a painting or an interesting shape in a sculpture, or even a time of day. For example, my current collection (Spring 2013) was inspired by Napa Valley. I aimed to evoke the feeling of a soothing day soaking in the ambiance of Napa Valley; the sun setting, with a cool, relaxing breeze blowing overlooking the sprawling vineyard - every piece in the collection echoes this sentiment.
How do you prepare for a photo shoot or show?
Preparation for photo shoots and/or shows are a lot of work. Photo shoots include completing samples, fitting models, selecting a hair and make-up styles, selecting a mood for the shoot, finding the perfect location, and the perfect team (photographer, stylist, model, assistants, etc.)! But I have to say, I've been very fortunate to have a wonderful team, so, for me, the main thing I have to worry about when prepping for a shoot or show is making sure that the garments are completed and fit perfectly, and getting some rest!
What was your inspiration for your “Fall in Love” collection? How did you choose the fabrics and colours that you used?
For the "Fall in Love" collection, I took inspiration from the Chanel brand. I wanted to get back to the basics, and what better way to get back to basics than by the pure and simple contrast of black and white. I was very inspired by the way Chanel redefined femininity, while having subtle menswear influences; there was structure to each piece, but it was delicate. So, my collection has some delicate blouses, flirty, feminine skirts, an elegant jumpsuit and there's even a pantsuit (you can definitely look like a 'woman in control' when wearing a pantsuit!). The fabrics that I chose to use were wool, silk, and couture jersey. I chose them because of their durability and draping characteristics. I love the way the couture jersey hangs!!!
Do you have a favourite piece from the collection?
If there was a favorite piece from this collection, it would definitely be the jumpsuit. I love how simple and elegant it is. The plunging neckline is perfectly flattering and shows 'just enough' skin.
Where can readers buy your pieces?
Readers can always email me (email@example.com) a preferred size and/or color and I will gladly ship to them, or, they may buy my line at the following locations:
Made In Chicago
16 W. Grand Avenue
Chicago, IL 60654
2235 45th St.
Highland, IN 46322
See all of Taneasha's stunning GIDI pieces and upcoming events by following on twitter and facebook.
xoxo Aimee ♥
xoxo Aimee ♥